Lee: A Lee don’t lie
Satisfaction is the Official agency for Lee Europe. We are very proud to present the new campaign for the famous denim brand: ‘A Lee don’t lie’ (shot by Terry Ridchardson )
‘A Lee Don’t Lie’, the latest ad campaign from the 120 year old brand aims to highlight a lesson learned from its own unique history, integrity comes to those who stay honest to they are. Lee is still Lee and always will be. The Lee brand is known for its high quality, honest and no-nonsense clothing and this is something that won’t change.
The campaign for SS11 features portraits of individuals such as Riley Keough, Andre Van Noord, and Isaac dressed in Lee outfits that reflect the brand’s unquestionable denim authority. Terry Richardson was selected to shoot the campaign, his unique and candid style of photography being the perfect vehicle for highlighting the true realism of the Lee message. Copy across the three advertising visuals reflects the fact that Lee clothing becomes an essential part of the wearers own persona.
Shot by Terry Richardson
