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Don't drink it, explore it

for METAXA

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#MOVEYOURLEE

for LEE

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Show case

How to bring grazia back to life?

for GRAZIA

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Show case

Facing the emotion of driving

for PEUGEOT

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Show case

A new celebration of movement and style

for LEE

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Case study

IGNITE A NEW DISTRIBUTION NETWORK

for VOLGA

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Show case

Talents van demain

for NATIONAAL

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Show case

WHEN WAS THE LAST TIME?

for EASTPAK

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Case study

For brighter working days

for ITUC

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Don't drink it, explore it

for METAXA

Meta
Deliverables
Concept, Print, Movie
Direction
Satisfaction
Production
Satisfaction
Photographer
Satisfaction
Metaxa is about to launch METAXA 12 Stars in Europe and Russia.

Metaxa 12 Stars is one of the Metaxa’s most premium styles of the collection.

It’s the refined expression of the Metaxa Stars range.

It’s not a Whisky, it’s not a Bourbon, it’s not a Cognac. It’s a one-of-a-kind smooth spirit.

It’s an amber spirit of exceptional craftsmanship that captures a unique rich, sweet and delicate taste made of subtle floral and herbal touches.

Metaxa 12 Stars is subtle and complex. Its taste is unique and transports us.

Each sip is a pilgrimage to flavor. Its charm and particular exoticness are irresistibly associated with the principle of “journey” and in the first step of these “journeys” lies the true meaning of our campaign.

#MOVEYOURLEE

for LEE

Usin
Deliverables
Integrated Campaign
Photographer
Satisfaction
Director
Satisfaction
Production
Satisfaction
Using real people and real moves, the new Move Your Lee® FW16 campaign has a fresh approach, dynamic concept, and – for the first time – a whole new way to connect with our consumer.

In a 90-second film, nine mini movies, and a wealth of slick imagery, real dancersand models wearing the Lee® FW16 collection show us their moves. It’s unchoreographed, unstyled, and unexpected: each expresses themselves in their own way.

Diverse, young, and energetic, each short film is the ultimate selfie, a slow-motion capture of human creativity let loose.

These mini movies will hit digital platforms, cinema spots, and digital billboards, along with a magazine and poster campaign on subways, trams and buses in handpicked locations across Europe.

Getting people moving and sharing is exactly what Move Your Lee® is all about. This Fall/Winter ‘16 is about being true to yourself, celebrating your creativity, and moving in your own way.

How to bring grazia back to life?

for GRAZIA

In 2014, Grazia fashion magazine launches a new formula in France. The aim of our campaign was to communicate the revival of the Grazia brand through a campaign for television, print, outdoor and web.

Deliverables
Concept, Art direction
Photographer
Gregory Derkenne
Director
Satisfaction
Production
Satisfaction

In 2014, Grazia fashion magazine launches a new formula in France. The aim of our campaign was to communicate the revival of the Grazia brand through a campaign for television, print, outdoor and web.

In an environment where fashion adapts itself to a new technological time both at the level of formats and social networks. The films are made up of various sequences which replicate the style of the animated GIFs. A contemporary language that allows us to sublimate everyday reality by a form of modern poetry.

Activating the campaign on the digital. Our objective was to make some noise, fuss and buzz about the magazine new formula.

We‘ve sent an “insta Cake” to 150 key web fashion geeks in Paris. We ‘ve invited them to participate and post their video to our open wall of gifs: www.mieuxquegrazia.com

Every video “hashtaged” “mieux que Grazia” on twitter, instagram or Facebook were automatically transformed into a gif format. Then selected and post on the wall.

Facing the emotion of driving

for PEUGEOT

Our creative objective was to translate this experience in a very unique way, rather than to literally show it.

Direction
Satisfaction
Production
Cream
Images
Laurent Rodriguez

Our creative objective was to translate this experience in a very unique way, rather than to literally show it.

To do so, we invented a brand new discipline: "car surfing”. A real piloting mental connection between the man and the car. The movie has been executed without any tricks or cheap cgi. It's a movie of love between a car and the world South African down hill board Champion: Decio Lurenco.The only production company that could make sushi of this Challenge was the Paris base office of Cream.

Enjoy the ride.

A new celebration of movement and style

for LEE

Everyone has their own way of moving. Lee, as a denim brand provides an authentic and emotional outfit. That will encourage them to get the best out of their moves. Physically & more. This is the Move your Lee campaign fall winter 2015 : A new celebration of movement and style. That lives in everyone of us.

Client
VF Europe / LEE
Direction
Satisfaction
Production
Cream Paris
Editing
Satisfaction

Everyone has their own way of moving. Lee, as a denim brand provides an authentic and emotional outfit. That will encourage them to get the best out of their moves. Physically & more. This is the Move your Lee campaign fall winter 2015 : A new celebration of movement and style. That lives in everyone of us.

360° BODY ENHANCEMENT (LEE ASIA)

for LEE

In F
Deliverables
Print, Movies
Direction
Satisfaction
Production
Satisfaction
In Fall-Winter 2016 Lee Asia introduces BODY OPTIX™ Denim, a game changer in the world of denim.
The new #RE/DISCOVER DENIM campaign features a BODY OPTIX™ denim multi-mirror trial, empowering the wearer with its amazing enhancing effect.
Now with Lee’s innovative new BODY OPTIX™ collection, not only can you show off your best assets, you can be confident from all angles!

IGNITE A NEW DISTRIBUTION NETWORK

for VOLGA

Volga is a freshly launched beer in Belgium.

Deliverable
Art direction, Digital, Print
Production
Satisfaction
Photography
Satisfaction

Volga is a freshly launched beer in Belgium.

The real challenge when you launch a beer in Belgium is the distribution network. How to get inside the bars when there are more than 1322 other Belgian beers that want the same thing? Usually the beer brands give some POS. like beer mats, , chairs for the terrace , and so on to the café. So we had to think of something else. Something different that the bar owners would die for, something even they had never thought of.

So this is our idea: You take our beer and we give you…THE SUN.

FW 2016 (LEE ASIA)

for LEE

Our
Deliverable
Print, Movie
Director
Satisfaction
Production
Satisfaction
Our FW 2016 campaign celebrates the rediscovery of a modern urban life through the eyes of the millennial generation.

Our aim through our creative work is to translate the millennial urban culture accordingly to the strategic positioning of the brand.

Millennials are a generation of style and awareness. Less selfish, they are eager to contribute to a better life. They were born “connected”, with limitless information accessible just a click away, and grew up in digital social communities. They know how to shift, market, and feed their own digital channels.

They are part of the culture, as they create the culture. They take pictures, they chat, they dress smart, they show their looks, they work, they ‘like’, they party, they travel, they post, they comment & debate, they text jokes and funny pics, they always sleep surrounded by a digital aura of friends.

Bee a bee & kiss your honey

for METAXA

The challenge was to talk about the intrinsic of the product without falling in a visual that is reluctant when it comes to the drinking moment. We focused on the drinking feeling, and the sensation when you drink it. the honey shot is strong but very smooth. it’s in a way, a nectar. it’s something that awake a sense of pleasure like a kiss. We think drinking a honey shot is a like a kiss. No one wants to see a bee, but when it comes to the drinking moment, everyone wants to taste, to dip their lips and get lost in a generous and fresh nectar that will awake your senses on your tongue. And for that... Maybe everyone wants to do it like a bee. So we make the relation between drinking a honey shot like a bee is gathering its nectar. Drink like you kiss. Kiss your honey. be a bee.

Deliverables
Print, Movie
Direction
Satisfaction
Production
Satisfaction

The challenge was to talk about the intrinsic of the product without falling in a visual that is reluctant when it comes to the drinking moment. We focused on the drinking feeling, and the sensation when you drink it. the honey shot is strong but very smooth. it’s in a way, a nectar. it’s something that awake a sense of pleasure like a kiss. We think drinking a honey shot is a like a kiss. No one wants to see a bee, but when it comes to the drinking moment, everyone wants to taste, to dip their lips and get lost in a generous and fresh nectar that will awake your senses on your tongue. And for that... Maybe everyone wants to do it like a bee. So we make the relation between drinking a honey shot like a bee is gathering its nectar. Drink like you kiss. Kiss your honey. be a bee.

Talents van demain

for NATIONAAL

Nationaal Is a culural pop up store event dedicate to expose and sell the emerging belgian new talents products.

Deliverables
Concept, Art direction
Photographer
Nationaal

Nationaal Is a culural pop up store event dedicate to expose and sell the emerging belgian new talents products.

Our creative vision on this was clear. Develop a campaign with a contemporary signature that could only be the expression of a belgian mind. We develop a tri-linguistic langage that mix dutch, french and english. We then adapt it into a copy that illustrate each of the cultural discipline: food, cinema, fashion, design, music, plastic arts, literature, dance, architecture, and digital arts.

WHEN WAS THE LAST TIME?

for EASTPAK

The challenge was to develop a new campaign for Europe, Asia and the Middle East. By repositioning completely the brand and working on its authentic and emotional value, our aim was to connect with a more mature target audience.

Client
Eastpak
Deliverables
Concept, Art direction, Print
Director
Satisfaction
Production
Satisfaction

The challenge was to develop a new campaign for Europe, Asia and the Middle East. By repositioning completely the brand and working on its authentic and emotional value, our aim was to connect with a more mature target audience.

This campaign is a celebration of the path less travelled, our campaign inspires you to seek out new experiences, break new ground and invent new ways to enrich your lives and your urban environments. Which is why every element of the interactive media campaign is centered around one challenging, thought- provoking question:

“When was the last time you did something for the first time?”

125 years of denim know-how

for LEE

Lee®, the authentic American denim brand since 1889, and the original workers’ outfitter, celebrates 125 years of denim know-how and more than a century of making all-round amazing jeans.

Deliverables
Integrated campaign
Photography
Satisfaction
Director
Arnaud Uyttenhove
Production
Satisfaction

Lee®, the authentic American denim brand since 1889, and the original workers’ outfitter, celebrates 125 years of denim know-how and more than a century of making all-round amazing jeans.

The brand’s 125th anniversary in 2014 drives a rediscovery of iconic pieces and a year-long celebration of special projects and exciting collaborations.

THE LEE 125 YEARS COLLECTION

for LEE

One
Client
Lee Europe
Director
Satisfaction
Production
Satisfaction
One authentic denim brand, four contemporary labels, and an extraordinary collection for men and women. For this rather special collection, designers at the helm of our four favourite labels have helped re-imagine Lee®’s most popular fits and finishes. Sharing an obsession with craftsmanship, quality and fit, these friends of Lee® bring with them their own left-field take on style. And with each designer already the founder of their own successful brand, they perfectly embody Lee®’s worker-doer aesthetic. The all-star line-up includes Donwan Harrell, creative director of luxury denim brand Prps; Emma François of womenswear brand Sessùn; Swedish denim king Örjan Andersson, and Belgian designers Gregory Derkenne and sisters Sarah and Carol Piron of Filles à Papa. Future-focused fashion with help from our friends. This is The LEE® 125 Years Collection.

Zombies

for EASTPAK

East
Director
Satisfaction
Eastpak was launching a brand new clothing line. So the objective was to show the products, but we wanted the clothes to be worn by people, we wanted a very strong visual identity for the brand. Our priority was to deliver the appropriate creative solution to our main target – young people – without falling into the regular fashion silhouette shooting. The campaign was designed for all media and won several awards in Germany and the UK.

Premium Tires - Off the road

for BRIDGESTONE

We answered the challenge by turning a mine loader machine and a truck into a fashionable and expensive sports cars. The design of the cars was entirely made at Satisfaction in collaboration with an acclaimed Italian designer.

Client
Bridgestone
Director
Satisfaction
Production
Satisfaction

We answered the challenge by turning a mine loader machine and a truck into a fashionable and expensive sports cars. The design of the cars was entirely made at Satisfaction in collaboration with an acclaimed Italian designer.

Have your ever been hypnotize ?

for LEE

This is the first movie where every characters went under hypnosis while performing for two seasons now, Lee has offered a collection where style and comfort connect by reminding us that the importance of a perfect fit means just as much as knowing how to move in it. Our idea was to take the the concept a bit further and add a real feeling of magic and freedom.

Deliverable
Print, Film
Director
Satisfaction

This is the first movie where every characters went under hypnosis while performing for two seasons now, Lee has offered a collection where style and comfort connect by reminding us that the importance of a perfect fit means just as much as knowing how to move in it. Our idea was to take the the concept a bit further and add a real feeling of magic and freedom.

In work directed by Arnaud Uytenhove, dancers (Nathan Mitchel), acrobats but also precision drivers (Joe Hebner) and choreographers let themselves go and merge into an expression of denim that is both raw and elegant.

Like a hypnotic experience, like a modern blue and copper tinted musical film this campaign talks the very heart of your unconscious.

A Lee don’t lie.

Engine Pattern & Programing

for ITUC

The
Director
Satisfaction
Production
Satisfaction
The international trade Union confederation (ITUC) is the global voice of the world’s working people. The ITUC’s primary mission is the promotion and defense of workers’ rights and interests, through international cooperation between trade unions, global campaigning and advocacy within the major global institutions. For the ITUC’s annual international reunion, we created and designed the event communication identity : We crafted a generative and animated font application. We designed hundreds of pictograms representing the workers power. All together, they will gather in a generative app to create an animated typography for a strong message.

Denim like it's never moved before

for LEE

Our
Deliverables
Integrated Campaign
Photographer
Satisfaction
DIrector
Arnaud Uyttenhove
Production
Satisfaction
Our ‘Move your Lee’ campaign has one thing beating constantly at its heart : Movement. It suggests that while fit is always important, being able to exploit this fit through your movement and expression is the real reason we buy a quality pair of Jeans. When casting the campaign video (shot on location in New York by director Arnaud Uyttenhove) we searched for true movers; creative and artistic types who encapsulated the campaign philosophy. All the people it features appreciate the importance of style, yet know that it means nothing without the freedom of movement and comfort to convey emotion.

I'm the bag

for EASTPAK

More and more outdoor clothing and sports brands are developing backpack product ranges with lifestyle campaigns. Those brands tend to become serious contenders, and increase their market shares in the bag / luggage industry Europe-wide.

Client
Eastpak
Director
Satisfaction
Production
Satisfaction

More and more outdoor clothing and sports brands are developing backpack product ranges with lifestyle campaigns. Those brands tend to become serious contenders, and increase their market shares in the bag / luggage industry Europe-wide.

Our answer : a creative 360° campaign focusing on the most iconic backpack in the world, ‘The Padded’ targeting Eastpak’s main audiences among young people.

The results: • 75K New facebook fan • Increase of 80% of the digital activity • increase of 20% in digital sales

Bridgestone x Aston Martin

for BRIDGESTONE

The
Client
Bridgestone
Deliverables
Print
Director
Satisfaction
Production
Satisfaction
The context: Well known as the main sponsor of the Formula 1 championship, Bridgestone is currently the highest ranking tyre manufacturer in the global tyre market. The brand is committed to developing its “Passion for Exellence” and is dedicated worldwide to “serve society with superior quality”. The challenge: To create a new communication strategy positioning the brand as the symbol of excellence, and to manage to associate the tyres with top level car brands. Our answer was to implement a European partnership between Bridgestone and Aston Martin. Aston Martin allowed us to use their cars to promote Bridgestone tyres through a common vision of harmony, precision and excellence.

Spak

for EASTPAK

Give
Client
Eastpak
Deliverables
Digital, Print
Director
Satisfaction
Production
Satisfaction
Given a brief to demonstrate the variety of bag Eastpak posses and to increase and engage their fan base online, we came up with a human ‘Tetris’ video game that could be played with your Facebook friends, where all the pieces are replaced with real people. Who had said that Eastpak bags were not built to resist. Let’s Play Spak !

For brighter working days

for ITUC

The
Client
ITUC
Direction
Satisfaction
The work weather forecast. The 7th of october is the world day of “decent working” all around the world. This year the focus was made on young workers employment. The Challenge was to raise awareness throughout ministers of Labour all around the world concerning the perspective of employment of young workers. We answer in creating an online interactive visualization tool that gives a quick simple look of the employment future state by using the codes of meteorology. We call it: workforcast.org Or objective was to simplify the vision of works possibilities in each country but also give the opportunity to everyone to be in relation with their ministers. The online page present the state of every country base on gathered known data and further down a small platform of their ministers tweeter account, their facebook, and/or their mail adress. In one day more than 14000 people visit the site and 25% send a message to their ministers creating some positive feed back from the ministers.

Satisfaction is a Belgian independent bureau that develops/creates/crafts multi-faceted Brand projects all around the world.

Services

  • Brand solutions

    Strategy & development

  • Brand identity

    Positionning & branding

  • Brand communication

    Concept & creative

  • Crafts / Production

    Print, film & VR

  • Digital

    Activation & Experience

  • Brand content

    Making Communities & BrandCulture

logo_satisfaction
works for global markets, creative strategy, campaign and assets for accounts such as
Lee, Remy Cointreau, Bridgestone, Eastpak, ITUC, Grazia are elaborated and conceived in our bureau for their international and global development.

We are satisfaction

Workers

  • John Israël

    CEO / Head of strategy

  • Samantha hendlisz

    Account / Global markets

  • Nam Simonis

    Chief / creative officer

  • Julien Diels

    Satisfaction / Studios arts and graphics

  • Marie Doyen

    Account manager / CFO

  • Thierry Tönnes

    Satisfaction / Studios arts and graphics

  • Grégory Minne

    Satisfaction digital

  • Ariane de Siron

    Satisfaction craft production

  • Camille Stoffel

    UR trainee coalition

  • Slobodan Kiercotchek

    Satisfaction hacking division

Don't drink it, explore it

Metaxa is about to launch METAXA 12 Stars in Europe and Russia.

#MOVEYOURLEE

The new Move Your Lee® FW16 campaign has a fresh approach, dynamic concept, and – for the first time – a whole new way to connect with our consumer.

How to bring grazia back to life?

In 2014, Grazia fashion magazine launches a new formula in France. The aim of our campaign was to communicate the revival of the Grazia brand through a campaign for television, print, outdoor and web.

Facing the emotion of driving

Our creative objective was to translate this experience in a very unique way, rather than to literally show it. To do so, we invented a brand new discipline: "car surfing”.

A new celebration of movement and style

Everyone has their own way of moving; their own unique personal expression, something Lee® knows all about.

360° BODY ENHANCEMENT (LEE ASIA)

In Fall-Winter 2016 Lee Asia introduces BODY OPTIX™ Denim, a game changer in the world of denim.

IGNITE A NEW DISTRIBUTION NETWORK

Volga is a freshly launched beer in Belgium. The real challenge when you launch a beer in Belgium is the distribution network. How to get inside the bars when there are more than 1322 other Belgian beers that want the same thing?

FW 2016 (LEE ASIA)

Our FW 2016 campaign celebrates the rediscovery of a modern urban life through the eyes of the millennial generation.

Bee a bee & kiss your honey

Metaxa was about to launch a new product from its range called the honey shot. the communication challenges were: Create awareness around the honey shot, Make it tasted by a targeted audience, Give the whole Metaxa brand a whip of thrill and fresh look.

Talents van demain

Nationaal Is a culural pop up store event dedicate to expose and sell the emerging belgian new talents products. Our creative vision on this was clear. Develop a campaign with a contemporary signature that could only be the expression of a belgian mind.

WHEN WAS THE LAST TIME?

The challenge was to develop a new campaign for Europe, Asia and the Middle East. By repositioning completely the brand and working on its authentic and emotional value, our aim was to connect with a more mature target audience.

125 years of denim know-how

Lee®, the authentic American denim brand since 1889, and the original workers’ outfitter, celebrates 125 years of denim know-how and more than a century of making all-round amazing jeans.

THE LEE 125 YEARS COLLECTION

One authentic denim brand, four contemporary labels, and an extraordinary collection for men and women.

Zombies

Eastpak was launching a brand new clothing line. So the objective was to show the products, but we wanted the clothes to be worn by people, we wanted a very strong visual identity for the brand.

Premium Tires - Off the road

The challenge was to position the brand as the premium tyre in the industry.

Have your ever been hypnotize ?

This is the first movie where every characters went under hypnosis while performing for two seasons now, Lee has offered a collection where style and comfort connect by reminding us that the importance of a perfect fit means just as much as knowing how to move in it.

Engine Pattern & Programing

For the ITUC’s annual international reunion, we created and designed the event communication identity : We crafted a generative and animated font application.

Denim like it's never moved before

Our ‘Move your Lee’ campaign has one thing beating constantly at its heart : Movement. It suggests that while fit is always important, being able to exploit this fit through your movement and expression is the real reason we buy a quality pair of Jeans.

I'm the bag

The Challenge was to reaffirm the authenticity, the originality and the credibility of the product in the world of bags in Europe, Asia and South America.

Bridgestone x Aston Martin

To create a new communication strategy positioning the brand as the symbol of excellence, and to manage to associate the tyres with top level car brands.

Spak

Given a brief to demonstrate the variety of bag Eastpak posses and to increase and engage their fan base online, we came up with a human ‘Tetris’ video game that could be played with your Facebook friends, where all the pieces are replaced with real people.

For brighter working days

The Challenge was to raise awareness throughout ministers of Labour all around the world concerning the perspective of employment of young workers. We answer in creating an online interactive visualization tool that gives a quick simple look of the employment future state by using the codes of met